Is Employer Brand Something a Company Can Control

Is Employer Brand Something a Company Can Control Nowadays your employer brand is just as important than your actual brand. In fact, an organisation’s employer branding  is what will  set them apart to help attract the best talent and eventually win them. Its what people believe working for your organisation is and the key to a successful employer brand is your employees I mean who better to say how good it is to work for your organisation, than the people who work they? But does this mean employer brand is something your organisation cant control? Here are 10 recruiting experts  who tell us whether this is fact or fiction. Erin Wilson A company can build their employer brand. A company can influence their employer brand. A company cannot control their employer brand. Sites like Glassdoor and mobile apps like Blind, make it impossible. These days, employees hear about your brand from someone (or somewhere) else. Focus on the true story and execution. That’s what you can control. Erin Wilson  is Founder and Talent Engineer at Hirepool.io Leela Srinivasan Much like its corporate brand, a company can influence its employer brand, but never fully control it. We live in an age of unprecedented transparency, leading to a loss of brand control, but an increase in brand authenticity. Your employer brand has never been more shaped by the genuine stories and perspectives of your employees, alumni, and candidates sometimes recounted via company-edited channels, often not (hello, Glassdoor). Even your customers and the health of your business can be impacted by their perceptions of what it’s like to work at your company, as Uber is finding out right now. Leela Srinivasan, Chief Marketing Officer at Lever. Amy Volas If it were only that easy to flip a switch and “control” your employer brand.   What you put out into the “atmosphere” absolutely makes an impact.   More importantly, its the foundation youre creating internally to have your employees be your biggest brand builders.   If they’re set up for success, operating under strong leadership, your products/services are providing value and ultimately the team is thriving and growing that is your employment branding golden ticket.   Leverage all of this awesomeness to tell your “story” to bolster your employment brand and that equals control in my book. Amy Volas is  Chieftain of Avenue Talent Partners. Lars Schmidt Control? No. Influence? Yes. All companies have an EB whether they consciously shape it or not. Most companies that are successful in recruiting take steps to proactively influence and shape their employer brand. Lars Schmidt  is the Founder of Amplify. Chad MacRae Employers can cultivate and guide their employer brand through messaging, but they can’t control it. Your employer brand is your promise to candidates â€" not the promise you tell them, but the promise you show them through your actions. So, match your actions to your messaging. Live your employer brand, don’t just market a facade. Chad MacRae is the Founder of Recruiting Social. Stacy Zapar I dont know if control is the ideal word to use but I do think that every company can (and should!) join in the conversation to help shape their employer brand. The more we can educate our audience (about the company, people, values, culture, work being done, etc.), the more likely we ?are to attract the right people who are most likely to be successful and engaged employees. The best way to evangelize our brand is to engage our employees and get their voices out there, telling their stories, perspectives and experiences. Stacy is the Founder of Tenfold The Talent Agency. John Feldmann Absolutely, but it can’t be created or changed overnight. It has to evolve over time with a great deal of thought and effort. An employer brand identifies a company as an employer of choice to both current and future employees. In order to establish itself as an employer for which employees want to work, a company should outwardly project expertise in its field, as well as a sense of appreciation for its employees, and this must be done over a period of months or years. John Feldmann  is a writer for Insperity Recruiting Services. Maren Hogan There are many players that can get involved in your employer branding strategy. Some valuable professionals include your talent acquisition pro, marketing department leads, and HR. Other important employees to include are front-line managers and employees who hold key positions, so you can fully understand the true complexity and get a comprehensive look at what’s happening inside the company. If anybody is going to own it, let it be talent acquisition. Maren Hogan is CEO and Founder of Red Branch Media. Craig Fisher Yes, companies can control employer brand.   A brand is a perception.   A culture is harder to change.   A company must find the good in their culture by asking employees, and highlight those things.   And they must be transparent about working on the things that are not so good.   Get your employees to be more vocal online about the great parts of their job. Craig Fisher is  Head of Employer Brand, CA Technologies, and Allegis Global Solutions. Will Staney While companies can’t control what is said about them, an employer brand is something that can be developed and managed with enough care. Employers are able to control the message they’re putting out there, but it’s ultimately up to employees, both current and former, that manage how the brand is perceived. Companies can insure a well balanced and accurate portrayal of their employer brand by focusing on treating employees well, being fair and transparent, and then empowering their employees to be advocates for attracting high caliber talent. Will is the  Founder Principal Consultant at Proactive Talent Strategies.

How Much Does a Resume Writing Service Cost?

How Much Does a Resume Writing Service Cost?Some companies and individuals who have been out of work for a while want to know how much does a resume writing service cost. When they hear that the answer is too high, they are disappointed. Most of the time, they are simply trying to find out how much a resume writing service costs.This is a very common question, but the first thing you need to understand is that the question of how much does a resume writing service cost has a number of answers. You can estimate how much it will cost you by figuring out what kind of person you are and the skills you possess. If you have not learned to write a resume in several years and you have no writing experience at all, you can be amazed by the prices that professional writers charge.Another way to ask the question of how much does a resume writing service cost is to think about your current situation. Is your job position a good candidate for someone who has not had much experience with resumes? If you are searching for a new job, you may not be the best candidate for someone who has not had much experience with resumes. The skills you require will determine how much you will be charged.Also, some companies who are contemplating employing someone for the first time may be hesitant to pay a lot of money for the services of a professional resume writer. The reason for this is that they have never hired anyone to do this before. They will not know how much a resume writing service costs if they have never hired one.One way to ask the question of how much does a resume writing service cost is to get a rough estimate. Although the price can vary, you should be able to get a ballpark figure based on the type of services you require. For example, if you are looking for assistance with an online resume that features a professionally written cover letter and a CV that are professionally designed, you should expect to pay a little more than someone who needs assistance with a non-pro fessional resume that simply shows the candidate's name and contact information. The price you will pay for such a service will depend on the company and their reputation.Finally, the most effective way to answer the question of how much does a resume writing service cost is to find out the price by asking your prospective writers directly. It is best to pay for the services of a highly qualified, competent professional who can provide you with a professional resume writing service. It is far easier to shop around for the service you need when you know you are paying for the services of a professional who can offer you what you need.These are some of the ways you can ask the question of how much does a resume writing service cost. You can also ask the question online by writing a message on a message board or asking for a comment on a company website. The trick is to find the best answer for your needs.If you cannot afford a professional resume writing service, then you can still ma ke yourself available to do your own resume writing. This will help you save a lot of money.

How to face cash-flow issues in a start-up

How to face cash-flow issues in a start-up When I launched my company, Wired magazine contacted me to write a column about how to run a start-up. The editor, Dylan Tweney, blew me away with his offer. It wasnt just that he took me to lunch in the grown-local lunchroom at Wired. He also had this unbelievable faith in me that I knew what I was doing as a CEO. Here is a confession of lameness: I said Id write the column and then I lost confidence. I thought I didnt know enough about running a company to give other people advice. Since then, Ive spent two years running a start-up in the worst funding market in decades. After insane amounts of struggling, we have raised about $1 million, and for the first time, I do not feel panicked about keeping the company in business. We will have to raise more money, but I can see the path to that, and I think I can do it. At the same time, I had a recent flurry of outside affirmation: Psychology Today featured me as a person who has outstanding resilience, and Self magazine is featuring me in their August success issue. So even though I squandered my opportunity to have a column in Wired, I am ready to give advice about how to run a start-up. Im going to answer the question people ask me most often: What do I do when my company is out of money? Here is the answer: Lay people off to save money Forgo salaries to save money Make a sale to generate money Cut back your familys spending to redirect money to the company Kill your personal credit to redirect money to the company All those options suck, of course. I should know. I did them all. And each time I wrote a blog post about how I was going nuts from funding, or making my family crazy from funding, commenters would tell me I look too crazy for anyone to fund. But entrepreneurs wrote to me to tell me that they understand. Because most entrepreneurs have experienced something similar. They just dont write about it. And investors are not stupid: They know this is what happens to entrepreneurs. Thats why investors are investors and not entrepreneurs. Lots of people told me to throw in the towel, but entrepreneurs never did. Because entrepreneurs knows that having a successful startup is really about not quitting. You never get the business model right on the first try. You never feel like you know what youre doing, and you always have to adjust and adjust until you find what works. If you have passion and energy and faith, you keep going. But it has to be an insane amount of passion and energy and faith, because there is no sane reason to have a venture backed start-up. A start-up does not get funding if it is a reasonable business model. A start-up gets funded because its shooting for the moon, and investors fund companies to have a lottery ticket to the moon. So the odds are terrible that any entrepreneur will succeed. It is always a more sane financial decision to work at a corporate job for a paycheck. If you can. If you can stomach it. Which reminds me about the advice my creative writing teacher gave us in graduate school: If you can do anything else besides writing for a living, you should do it. Because writing professionally is a very hard life. And really, making all career decisions is about knowing yourself. So when you talk about how to manage cash flow, the crux of that question is a personal question: How much can you bear suffering in order to do a start-up? Because youre gonna run out of cash. Or worry that you are. You are not going to be able to sleep at night. You are going to start doing little, self-destructive things that add up to terribleness. Like, eat fries for sixteen meals in a row, or yell at your kids, or forget a date you made with your girlfriend. You need to decide for yourself how much you want to do your company. Its not rational. There is no right answer. There is infinite suffering. In exchange for that, you control your own hours, work with people you love, and solve problems in areas you are passionate about. At some point a few months ago, everyone at my company was late on rent. I had an eviction notice, two people started sleeping on sofas, and one person had no car. But none of us thought we were shutting down the company. None of us thought that was a possibility. We knew we would keep going, we just were scared about how much worse it could get. Theres a craziness required to get through cash-flow trouble in a start-up. There is craziness that keeps people doing a start-up long enough for them to exit the start-up. A start-up is a war of attrition. Cash flow is just one battle. And right now, I feel like Im winning. Hooray.

Need help with CVs and applications Online booking now available. University of Manchester Careers Blog

Need help with CVs and applications Online booking now available. University of Manchester Careers Blog Monday 15th April is the first day of our new  Applications Advice Service During the last year we surveyed users of the Careers Service to find out what you found useful, how you would like services to be provided, and what we should call them.   Thank you for your feedback it has been really useful. The upshot is we  are now providing  an online booking service for you to book appointments for advice on CVs and Applications. What will be different? Appointments will be made available for booking 1 working day in advance usually before 9am. You can book it online via CareersLink   via I want to  make an appointment It will be a dedicated service for applications only. It will be called Applications Advice rather than Quick Query What will be the same Its still 15 minutes long. Its still suitable for CVs, cover letters, personal statements for further study and application forms. You still need to bring a printed copy of your documents so that we can annotate them. You still need to bring information  such as a  job description with you so that we can assess the requirements for the job or course and  therefore use  the recruiters criteria to assess your application. Its still   one appointment per day and 4 in any 30 day period. We hope that you find the changes  make it easier for you to  manage your time effectively. All Undergraduate Undergraduate-highlighted Applications and interviews CV job hunting

Create a Workable Resume With a Resume Builder App

Create a Workable Resume With a Resume Builder AppThe resume builder app is the next evolution in an exciting new technology that will dramatically reduce the time and energy needed to create a resume. It's called Appointment Resume Builder and it allows you to literally spend as little as a few minutes creating your resume and get it through to the next level.This app makes it easy for busy professionals like yourself to accomplish this task with the computer you already have in your office or home. You do not need to go out and purchase additional software that will take up precious desk space. It allows you to create your resume on the computer and send it out with one click.The Appointment Resume Builder is truly revolutionary because of the ease with which you can create your resume and because it eliminates all the guesswork involved with filling it out. What is more, you can start out with just one page and see how fast you can accomplish that. You can get started at just one job and then add additional jobs until you reach the goal of a well-written and easily understandable resume.The basic templates of the Appointment Resume Builder are amazing. You can start with the standard length of a resume, a section entitled 'Education' with your resume history, a section entitled 'Work Experience' with awards and accomplishments, a section called 'Other Skills' with extra skills you have acquired such as technical and creative writing, computer knowledge, and extra experience. There are other sections too such as Passport, Professional Associations, Search Engine Submission, etc.Then you can proceed to take out a few bullet points and write an introductory document. That is where you can fill in those gaps with your interests, hobbies, passions, and special talents. From there, you can create a short cover letter.Once you create the initial resume and your letter, you can use the Appointment Resume Builder to add several pages of information on your resume and letter. These are information you can write about yourself such as your education, your professional skills, and your professional achievements. You can add your interests and hobbies, and any other special qualifications you may have.Your resume and letter is ready to go. You just need to go to the Appointment Resume Builder website and choose which type of resume and letter you want. And when you're finished, just click 'send' and you'll be on your way to landing the dream job you've always wanted.If you're already using a computer with a word processor program installed, you will be amazed at how quickly and easily this Appointment Resume Builder app saves you a lot of time. It's not just faster than conventional resume writing - it's actually faster to do than it is to fill out the traditional resume and cover letter. And that's just part of the secret: just imagine the difference it makes in the long run.

Social Media Strategy - Jim Adcocks Career Strategy - Career Pivot

Social Media Strategy - Jim Adcock's Career Strategy - Career Pivot Social Media Strategy â€" Jim’s Story This is the first of a multi-part story of Jim Adcock. I have known Jim for six years and now serve on the board of directors of Launch Pad Job Club. Jim is a classic example of someone who has learned to manage his career through a social media strategy. â€"â€"â€"â€"â€"â€"â€"â€"â€"â€"â€"â€"â€"â€"â€"â€"â€"â€"â€" My name is Jim Adcock. I make a living as a SharePoint Consultant, and I make a difference as Vice President on the Launch Pad Job Club Board of Directors. Over the last three years I have been actively using blogging as a key part of my career social media strategy, and found it to have been an important building block toward a successful and stable career. In April of 2009, I got a chance to hear Jason Alba of JibberJobber.com fame, speak about his ideas about managing a career. While I had previously heard some of those ideas from others, he put it together in a way that finally got through to me. The purpose of a career blog, as it was explained to me, is to create a portfolio of what you know, what you can do and how you can solve your (potential) employer’s problems. In my particular case, I blog about SharePoint and how I use it to solve business problems for companies. I write about particular technical issues, and how I solved the problems. This provides a look at how I approach solving problems, both business and technical, and occasionally shows off how clever I am. As a portfolio of job activities, it provides a way for employers to validate my experience, especially during those “Tell me about a time when…” questions. It provides a selection of code samples for employers to review. It provides a platform to advertise myself, to build some brand recognition for a brand that is very important to me… that brand is ME! And it works. As an example, I went to a conference a few months ago, and the very first person I saw as i was walking in, a random stranger, came up to me and said, “Hey, you’re the guy with that blog!” (It helps that I have my picture featured prominently at the top of the page layout.) Employers have contacted me after reading posts, employers that I would love to work for someday, just to tell me that they liked what I wrote, or that the post solved a problem they were struggling with. Listen to the most recent episode And, yes, all that work paid off. Blogging played an important role in getting my most recent job, as I discuss in a recent post. But success like that doesn’t just happen on its own, and it doesn’t happen overnight. Next time, I’m going to talk about some of the things I do to make that success happen. Check out the rest of the series: Social Media Strategy â€" My Resume Social Media Strategy â€" How I Make Blogging Work For Me Like what you just read? Share it with your friends using the buttons above. Like What You Read? Get Career Pivot Insights Check out the Repurpose Your Career Podcast Do You Need Help With ...

3 Commonly Used Types of Psychometric Tests - Margaret Buj - Interview Coach

3 Commonly Used Types of Psychometric Tests One of the most notable trends in the field of job recruitment today is conducting psychometric and assessment tests. Today, more than ever, getting hired requires one to be aware of and prepared for the possibility of having to take a psychometric test. Such tests examine, among other things, candidates skills, knowledge, abilities, personality traits, and attitudes. The key to outperforming the competition and achieving the desired advantage is practising. However, one of the greatest challenges is knowing which test to practise for. Therefore, it is important to understand the main types of assessments big firms use: Aptitude tests â€" The main goal of aptitude tests is to assess various cognitive abilities. Normally, aptitude tests contain two main sections: a numeracy section and a literacy section. These may be accompanied by sections on spatial awareness, abstract reasoning, deductive reasoning, and more. The numeracy section consists of two types of questionsâ€"numerical literacy and numerical reasoning. While numerical literacy questions examine basic calculation skills, numerical reasoning questions require a higher level of application of interpretation and analysis. The verbal section also consists of two main types of questions â€" text analysis and linguistic-based questions. The text analysis questions require basic reading comprehension skills and the ability to draw logical conclusions from short passages. The linguistic-based questions include word analogies and odd-one-out questions. Additionally, they require an extensive vocabulary. Behavioural tests â€" As different types of jobs require different types of personalities, behavioural tests are intended to highlight the specific personality traits particular positions require. Each employer chooses a different method to examine these traits: personality questionnaires, leadership tests, motivation tests, and/or situational judgement tests. One of the most common types of behavioural tests is personality tests. Personality tests are used to create a psychological profile of a candidate, and they are designed specifically to evaluate that candidate’s strengths and weaknesses. Usually, the tests aim to examine a candidates level of assertiveness, social skills, tendency to dominate, etc. Situational judgment tests, on the other hand, consist of an array of questions that examine how a candidate reacts to different workplace situations. Assessment day exercises â€" These exercises are based on human interaction assessments. Unlike aptitude and behavioural tests, these exercises do not come in the form of a written test, but rather are carried out by assessors and psychologists. The time constraints a candidate experiences during assessment day exercises are intended to increase pressure and examine the candidate’s ability to cope. The two most common exercises are role play simulation and group exercises. So how can this information be helpful? Before attending a job interview, gather as much information as possible about the process you are about to face, and start preparing for any possible assessments. Knowing the exact type of psychometric test your potential employer uses will enable you to find the most suitable practice resources â€" those that ensure you are as prepared as possible to outperform your competition, gain an advantage, and get hired.

4 Easy Ways to Figure Out What You Wanna Be When You Grow Up

4 Easy Ways to Figure Out What You Wanna Be When You Grow Up I can hardly believe that I never wrote a post like this, but its true! I havent! So super many thanks to Janelle from re:find Joy for not only asking me to guest post, but asking me to write a how to figure out your dream career/reach your goal/make it happen post which led me to 4 Easy Ways to Figure Out What You Wanna Be When You Grow Up. Check it out I promise it lives up to its name!